The original Bad credit Credit card page was too cluttered and had no clear heirarchy. This lead to confusion and complication for the user when it came to finding relevent information. The CTA being overshadowed by content and imagery for mobile users also negatively affected click through rates to the form, meaning the page had very little to no impact.
So, based on information collected from user research, the aim was to rebuild the page as a starting point to the Ocean Finance rebrand, and to carry out this branding through the website upon successful testing. A simplified UI on the face of the page, with easily navigable information, and a clearer UX, with a much more accessible path to the credit card form.
Old Product page example below: